A freelance business provides more flexibility especially for those seeking a work-from-home lifestyle. If you have useful skills that can be monetized, freelancing will be a great option for you. With time and effort, you might be able to grow it into a profitable career. Here are 7 steps to help you get started as a freelancer.
- What’s your niche?
You have to know what you are good at and how best you can deliver it. Freelancing won’t be done correctly if you want to be a jack of all trades. You have to pick a niche and narrow it down. To make the most out of your business, you need to know what exactly you can do and what clients you can work with. You can’t just say you are a digital marketer. There are different forms of digital marketing so what are you more experienced in. Is it social media marketing, content marketing, email marketing or paid advertising? When you are a specialist, clients will perceive you as an expert in your field and you will be able to define your proficiency.
2. What services do you offer?
So many freelancers don’t have a particular service that they are offering. They tend to do so much because they want to make a lot of money. It can be quite frustrating and confusing if you want to combine two or more services together. A decision you really have to make is what you can do and what you can’t do. Sure, there may be related niches that are similar to yours but that doesn’t mean you have to venture into it. As a beginner, it’s best to stick to an exact service until you have fully established your business. Being specific about your services helps you brand yourself better and also, influence how your prospects perceive you.
3. Who is your ideal client?
What’s the point of a freelance business without clients? Before you start looking for clients, you have to first determine who your ideal client is. To define who they are and how you can attract them, you have to ask questions that help helper about them. Are they small or large business owners? What are their interests? Why would they need your services? What problems can you help them solve? Where can you find them? Where are they usually gathered? What influencers do they follow? How do you recognize them online? You have to note these things about your potential clients. Not only does it help you understand them, it helps but it also you know how best to relate with them while pitching your services.
4. Have a portfolio site
As a freelancer, you need somewhere online that you can showcase yourself and what you do. When your potential clients find you, how would you demonstrate that you are the best person for such services? An online portfolio site will help you showcase your expertise and let people know you are real. You can create a website for this(highly recommended) and you can also optimize your social media profiles for this purpose. There’s no doubt that your clients are on Facebook, Instagram, LinkedIn and th,e, likes. You can turn your social media into an online portfolio that not only shows what you are offering but also sparks interest in those that need your services.
5. Improve your skills
No matter how good you think your skills are, there may be something lacking. You have to consistently learn more about how to do better. That’s the best way to have satisfied clients and get referrals. No client wants a freelancer who doesn’t deliver as promised. Even if you think you are good enough, you still need a coach or mentor to evaluate how well you are doing. There are lots of online courses to help you learn just about anything. Your skills have to be impressive to your first-time clients that way, they keep calling on you when they require your services.
6. Build Credibility
It’s imperative that you build your credibility as a freelancer. Creating high-quality content on your blog and working with influencers in your industry helps you build credibility. Also, writing books is another great way of building credibility. Many people would respect and perceive that you know your onions. Online courses are great too because you will be viewed as a master within your niche. If you wish, you can speak at events or webinars in order to increase your visibility. The main thing is to demonstrate your knowledge of many potential clients and build more influence.
7. Set your prices
As a beginner, you may not know how to set prices. This is a major step because you have to charge enough. If you are unsure about how to charge, go to other freelancers within your niche and see what their charges are. Some clients will pay whatever reasonable price you charge while others will negotiate. So you have to know what you can accept for your services and what you can’t put up with. When setting prices, you should consider the value you are creating and how much it is worth. Then, factor in your financial needs to be able to achieve balance. You may start with the bare minimum now and increase later.